Business writer Cherise Castle-Blugh writes about pleasing your customers
What Matters To Your Customers
Competitive Prices and Value in Products - Your customers are shopping around for not just great prices, but they're looking for value.
Exceptional Customer Service - If your customer service is poor, then your business is guaranteed eventual failure. Customer service is at the top of every customer's mind.
Undelayed Problem Solving - No one likes delays. And if your business does not solve its problems involving its customers in a timely and effective way, then you lose not just business for a day or two, but you face losing a customer for life.
Listen and Appreciate - You are human, and your customers should know that about you. Appreciate them! Show a genuine interest in what they're into.
Empowered, Knowledgeable and Friendly Staff - How many times have you gone into a store and the sales staff can't direct or help you? They can't give you any information on the product you're interested in purchasing. Didn't that just annoy you? What about when you're face to face with a less enthusiastic staff? It takes the delight out of your shopping experience and you're immediately turned off not just from the sales person but from the store also.
Secured and User Friendly Website - People value their privacy and they want to feel safe. Your customers will feel comfortable on your online space if they know up front that their privacy is respected and protected.
A Few Offers, Discounts, and Sales - These will keep your customers engaged and interested in your products. It also makes them feel valued.
After Sales Service and Product Return - This is your customers guarantee of trust. It is comforting knowing that your service didn't end at the exchange of dollars.
Easy To Use Products - If they are looking for your product, then make sure your product is not a problem or a fuss to use. If it is, then your customers might very well move on to your competitors "easy to use", "instant problem solving" and convenient product.
Available and Readily Accessible - Your customers are all over. Make sure you are everywhere they'd be. If they are not seeing you, then you are losing out and they are purchasing from your competitors. Get in their faces!
The Timely Entrepreneur
contributed by Cherise Castle-Blugh